Infants’ Visual Attention to Baby DVDs as a Function of Program Pacing

This study examined the effects of program pacing, defined as the rate of scene and character change per minute, on infants’ visual attention to video presentations. Seventy-two infants (twenty-four 6-month-olds, twenty-four 9-montholds, twenty-four 12-month-olds) were exposed to one of two sets of highand low-paced commercial infant DVDs. Each DVD was approximately 5-min long, and the order the DVDs were viewed was counterbalanced for pace. Attention was higher during rapidly than slowly paced DVDs, particularly for the 6and 9-month-old infants. These results support previous research documenting that attention is initially controlled by exogenous qualities (e.g., rapid pace), but with development and experience becomes more influenced by endogenous factors.